Smart Lead Systems

Digital growth services

Meta & Google Ads Management

Meta & Google Ads Management

We build and manage Facebook, Instagram and Google ads that bring in leads and sales at a cost that makes sense. We set up proper tracking and the Conversions API, test creatives and audiences, cut wasted spend, and connect every lead to a CRM so nothing is missed.

  • Campaign strategy & funnel planning
  • Facebook & Instagram Ads
  • Google Search & Display Ads
  • Lead generation & WhatsApp ads
  • Cost-per-lead optimisation
  • Creative & audience testing
  • Meta Pixel & Conversions API setup
  • Retargeting
  • CRM & lead follow-up setup
  • Weekly reporting & scaling

Meta ads built around your cost per lead

Most businesses lose money on ads not because the platform fails, but because the offer is unclear, tracking is broken, or leads are never followed up. We fix all three.

What we do

  • Offer and funnel first: we shape the offer, the landing page or lead form, and the follow-up before spending on traffic.
  • Tracking done properly: Meta Pixel, the Conversions API and Google and TikTok tracking, so the ad platforms learn from real leads instead of junk clicks.
  • Creative testing: we test hooks, images, video and copy in a structured way and keep what lowers your cost per lead.
  • Audience and budget control: we cut wasted spend, exclude poor-fit audiences and scale only what works.
  • Qualified leads only: qualifying questions on the lead form stop poor-fit enquiries from being counted as leads.
  • CRM and follow-up: every lead lands in a CRM with instant WhatsApp or email follow-up, so you reply while they are still interested.

Who it works for

Education and training, real estate, healthcare and clinics, restaurants, beauty and fashion, construction and home services, professional services, logistics, retail and e-commerce, fintech, events, non-profits and more. If your customers search or scroll, we can reach them.

How we report

We report cost per lead, cost per qualified lead, lead-to-customer rate and return on ad spend in plain language, every week.

CRM & Lead Management

CRM & Lead Management

We build CRM systems that capture every lead, follow up instantly and show you what is working: pipelines, WhatsApp and email automation, reminders and reporting, so no enquiry is lost and your team always knows the next step.

  • Custom CRM pipelines
  • Lead capture from ads, website and WhatsApp
  • Instant WhatsApp & email follow-up
  • Lead scoring & qualification
  • Task reminders & team assignment
  • Sales dashboards & reporting
  • Integration with Meta, Google & forms
  • Data clean-up & migration

A CRM that fits how your business sells

A CRM is only useful if your team actually uses it. We build simple pipelines around your real sales process, whether that is enquiries, bookings, quotes or enrolments.

What you get

  • Every lead in one place: from Meta and Google ads, your website, WhatsApp and calls.
  • Instant follow-up: automatic WhatsApp and email replies the moment a lead comes in.
  • Clear next steps: reminders, assignments and stages so nothing goes cold.
  • Honest numbers: which ads, pages and posts bring leads that actually become customers.

Website Development

Website Development

We design and develop fast, modern websites, landing pages and online stores for any kind of business, built to explain your offer clearly, rank on Google and turn visitors into leads and customers.

  • Business websites
  • E-commerce stores
  • Landing pages for ads
  • Custom web applications
  • CMS & admin dashboards
  • SEO & AEO-ready structure
  • Forms, CRM & lead capture
  • Payment & third-party integrations

App / Mobile Development

App / Mobile Development

We turn useful ideas into polished mobile and web apps with clean user experiences and reliable foundations: booking, ordering, payments, member areas and customer dashboards for any industry.

  • Product discovery
  • Mobile UI/UX
  • iOS & Android
  • Booking & ordering apps
  • API integration
  • Authentication & payments
  • Dashboards
  • Production-ready foundations

Graphics Design

Graphics Design

We create digital-first graphics that make any business look established, consistent and ready to compete: ad creatives, social posts, brand assets and promotional designs.

  • Social media graphics
  • Ad creatives
  • Brand identity assets
  • Campaign visuals
  • Product graphics
  • Carousels
  • Promotional designs
  • Marketing collateral

Video Editing

Video Editing

We edit short-form and marketing videos for attention, clarity and action across social platforms and paid campaigns, from Reels and TikToks to video ads.

  • Short-form video
  • Reels & TikTok
  • Video ads for Meta & TikTok
  • Captions & subtitles
  • Motion graphics
  • Talking-head edits
  • Content repurposing
  • Platform-ready exports

AI Automation

AI Automation

We design practical AI-powered workflows that reduce repetitive work, answer and qualify leads faster, and help teams do more with less manual effort.

  • AI chat & WhatsApp assistants
  • Lead qualification workflows
  • Content workflows
  • Data processing
  • CRM automation
  • Notifications & reminders
  • Internal tools
  • Workflow design

Social Media Management

Social Media Management

We build consistent social content systems that keep your brand visible, useful and recognisable on every platform, without posting just for the sake of posting.

  • Content strategy
  • Content calendars
  • Publishing
  • Community management
  • Platform optimisation
  • Analytics
  • Creative direction
  • Growth experiments