Build better. Get seen. Grow smarter.

Smart Lead Systems runs Meta and Google Ads, builds CRM and lead follow-up systems, develops websites and apps, and produces the creative and automation behind them, so any business can stop piecing digital work together and start getting real leads.

Not seven separate vendors. One capable team.

Most growing businesses don't need more people to manage. They need the right digital pieces to work together: ads that bring leads, a website that converts them and a CRM that follows up.

We run the ads, build the website and CRM, shape the creative, edit the content and automate repetitive work, with one goal: making your business easier to discover, trust and buy from.

Who we help: businesses in every sector

Education & training

Schools, colleges, tutors, online courses and training academies that want more enrolments.

Enrolment and lead-generation campaigns
Course and school websites
Parent and student follow-up

Real estate & property

Agents, developers and property managers looking for qualified buyers, tenants and investors.

Listing and showcase websites
Lead ads with qualifying questions
CRM follow-up for viewings

Healthcare & wellness

Clinics, dentists, pharmacies, gyms and wellness brands that need more bookings.

Appointment-booking websites
Local and Meta ad campaigns
Trust-building content

service based busineses

Restaurants, food & hospitality

Restaurants, cafes, caterers, hotels and food brands that want more orders and bookings.

Menu and ordering websites
Offer and promotion ads
Short-form food video

E-commerce & retail

Online stores and shops that need traffic that turns into orders.

Fast, conversion-focused stores
Sales and retargeting ads
Product creative and video

Fintech & finance

Fintech startups, lenders, insurers and advisers who need to look credible and acquire customers.

Trust-first websites and apps
Acquisition campaigns and tracking
Onboarding automation

Professional services

Lawyers, accountants, consultants and agencies that win clients on reputation and trust.

Authority websites
Lead generation for high-value clients
Thought-leadership content

Construction & home services

Roofing, plumbing, electrical, cleaning, solar and renovation businesses that live on enquiries.

Local lead-generation ads
Quote-request websites
Missed-lead follow-up

Beauty, fashion & lifestyle

Salons, spas, boutiques, designers and lifestyle brands built on visuals.

Booking and shop websites
Instagram and TikTok content
Lookbook and product creative

Logistics & transport

Delivery, freight, travel and transport companies that need steady business customers.

Quote and tracking websites
B2B lead generation
Operations dashboards

Technology & SaaS

Software, apps and IT companies that need sign-ups, demos and trials.

Product websites and landing pages
Sign-up and demo campaigns
Product videos and automation

Automotive

Dealers, mechanics, car hire and auto-parts businesses.

Inventory and booking websites
Local lead ads
Video walkarounds

Travel, tourism & events

Travel agents, tour operators, venues and event organisers.

Booking-focused websites
Seasonal campaigns
Event promotion creative

Non-profits, churches & communities

Organisations that need to reach supporters, volunteers and donors.

Donation and event websites
Awareness campaigns
Social media management

Agriculture & manufacturing

Producers, factories and suppliers selling to businesses and distributors.

Catalogue websites
Buyer lead generation
Brand and product videos

Creators, coaches & consultants

Personal brands selling programmes, courses, events or services.

Personal brand websites
Webinar and programme ads
Content editing and funnels

Services

Meta & Google Ads Management

We build and manage Facebook, Instagram and Google ads that bring in leads and sales at a cost that makes sense. We set up proper tracking and the Conversions API, test creatives and audiences, cut wasted spend, and connect every lead to a CRM so nothing is missed.

CRM & Lead Management

We build CRM systems that capture every lead, follow up instantly and show you what is working: pipelines, WhatsApp and email automation, reminders and reporting, so no enquiry is lost and your team always knows the next step.

Website Development

We design and develop fast, modern websites, landing pages and online stores for any kind of business, built to explain your offer clearly, rank on Google and turn visitors into leads and customers.

App / Mobile Development

We turn useful ideas into polished mobile and web apps with clean user experiences and reliable foundations: booking, ordering, payments, member areas and customer dashboards for any industry.

Graphics Design

We create digital-first graphics that make any business look established, consistent and ready to compete: ad creatives, social posts, brand assets and promotional designs.

Video Editing

We edit short-form and marketing videos for attention, clarity and action across social platforms and paid campaigns, from Reels and TikToks to video ads.

AI Automation

We design practical AI-powered workflows that reduce repetitive work, answer and qualify leads faster, and help teams do more with less manual effort.

Social Media Management

We build consistent social content systems that keep your brand visible, useful and recognisable on every platform, without posting just for the sake of posting.

How we work

Understand: We start with the business, the offer, the audience and what you actually need to achieve.
Build: We design and develop the right digital assets instead of forcing your problem into a template.
Launch: We put the work into the real world: publishing, deploying, advertising and connecting the pieces.
Improve: We learn from what happens next and keep improving the creative, experience and system.

Clear pricing, built around your goals.

Website Launch

From ₦250,000 one-time project

A fast, conversion-focused website or online store for a new or growing brand.

Custom design (not a template)
Mobile-first and fast
SEO and analytics set up
Lead capture or checkout
Launch support

Growth Retainer

From ₦150,000 per month

Ongoing ads, creative and reporting to keep leads and sales coming in.

Meta and Google Ads management
Ad creatives and short video
Tracking and monthly reporting
Monthly strategy call
Continuous testing

Full-Stack Partner

Custom tailored to your business

Development, growth, creative and automation handled by one team.

Website or app plus ongoing growth
Social media management
AI automation for lead handling
Priority turnaround
Dedicated point of contact

Prices are starting points. Your final quote depends on scope, timeline and the channels involved.

Frequently asked questions

What does Smart Lead Systems do?

Smart Lead Systems is a full-stack digital growth agency based in Lagos, Nigeria. We run Meta and Google Ads, build CRM and lead follow-up systems, develop websites and mobile apps, design graphics, edit video, build AI automations and manage social media, so you work with one team instead of several vendors.

Which industries and businesses do you work with?

We work with businesses in every sector, including education and training, real estate, healthcare and wellness, restaurants and hospitality, e-commerce and retail, fintech and finance, professional services, construction and home services, beauty and fashion, logistics, technology, automotive, travel and events, non-profits and churches, agriculture and manufacturing, and coaches and creators. We serve clients in Nigeria, the UK and the US.

How do you lower the cost per lead on Meta ads?

We fix the offer and landing page first, set up the Meta Pixel and Conversions API so Meta learns from real leads, test creatives and audiences in a structured way, cut spend on what does not convert, and add qualifying questions so poor-fit enquiries are not counted as leads. We then follow up every lead quickly through a CRM.

Do you build CRM systems?

Yes. We build CRM pipelines that capture leads from ads, your website and WhatsApp, follow up instantly by WhatsApp or email, assign tasks to your team and report which sources produce paying customers.

What is the Meta Conversions API and do you set it up?

The Conversions API sends lead and sale events from your server straight to Meta, alongside the browser pixel. It makes tracking more reliable and helps Meta optimise your ads. Yes, we set up the Pixel, the Conversions API, and the equivalent for TikTok.

How much does a website or ad management cost?

It depends on scope. Our pricing page lists starting points, and we confirm a fixed quote after understanding your goals, the pages or features you need and the channels involved.

How long does a project take?

Timelines depend on scope. We agree a clear schedule in your quote so you know what to expect before work begins.

Where are you based, and do you work with clients abroad?

We are based in Lagos, Nigeria, and we work with clients in Nigeria, the UK and the US, online and on WhatsApp.

How do we get started?

Send us a message through the contact form or WhatsApp with what you want to build or grow. We'll reply with the right next step.

Bring us the business problem. Let's build the solution.

From more leads at a lower cost to a full website and CRM, Smart Lead Systems is built for businesses that want capable execution without hiring six different people.